The information entered into the "Company" tab will appear on your EasyStore web pages. If you do not wish to have this information displayed, make sure the "Hide Footer" box is checked. The only mandatory fields are the State/Prov. and Country fields. These are required to help calculate the tax on your customer's orders.
The "Introduction Message" is displayed on the main page of your EasyStore. The "Thank You Message" is displayed after your customer has finished ordering. They are then sent to the "Completion URL". This can be any webpage you wish. The “Maintenance Message” is what will display if for any reason your store becomes temporarily inaccessible.